Today, Microsoft announced their intent to acquire
Danger, makers of the Hiptop mobile phone operating system and content delivery system, for an undisclosed sum just a few short months after Danger announced their intent to file for an IPO.
"Rub a little salt and lemon into that wound?"My theory? Danger had a miserable fourth quarter last year- no amount of celebrity endorsements could prevent them from being marred by mediocre reviews and faulty hardware surrounding their Sidekick 4 and Sidekick LX launches and by being completely upstaged by the Apple iPhone launch. To add insult to injury, Apple then dropped the price of the iPhone by $200 and scored symbolic, if not successful, operator wins in major European markets- the UK, Germany, and France- something that took Danger years to accomplish in part (they're in the UK and Germany, but not France). The prospect of having a successful IPO probably seemed dim, and I'll bet selling out seemed like a nice way to ensure a decent return for their institutional investors.
So, what does Microsoft get out of this deal? I think they're interested in acquiring the design team that made the teen-friendly, consumer-oriented Hiptop user interface and content management system. Danger has always prided themselves on creating a mobile phone experience that encouraged significantly higher purchase rates of mobile content- ringtones, wallpapers, games, and applications. While Microsoft will continue to support the current incarnations of the Danger OS, I suspect they will also be looking to create a managed code virtualization layer that will allow them to quickly port the UI and their content delivery system onto a Windows Embedded kernel and ultimately dump the Java-based APIs in favor of C#. Microsoft will be able to leverage their close partnership with HTC and other Taiwanese manufacturers to rapidly develop new and lower-cost hardware (which I'm sure Danger would look forward to after their debacle with dying Motorola).
"Help me, Robot!"So who's the winner of this deal? Google. Upset by the sell-out, all the best Danger engineers and designers will be scrambling for their exit clauses, especially given the grim chances of Microsoft maintaining and promoting a proprietary Java-based operating system. Google recruiters will be giddy with delight as they welcome them with open arms and bring them into the Android team led by former Danger co-founder Andy Rubin. Meanwhile, Microsoft will do what they do best, which is to create a short-sighted, focus-group driven, committee-designed mobile phone experience that can only hope to try and catch up to what Apple has in the market (not what's percolating in the Apple R&D labs). In other words, the
Zune of the consumer smartphone space. Farewell, Danger, your legacy of consumer-oriented email, messaging, and constant Internet-connected experiences will live on and you will be remembered as ahead of your time.