Over two years and 20+ million units later, competing handset manufacturers and operators are still working on finding their answer to the Apple iPhone. Social media software skins like HTC Sense, Motorola MOTOBLUR, and Vodafone 360 (with even more to come from Sony Ericsson and others, I’m sure) seem to be the latest attempts to draw consumer attention away from Apple’s shiny smartphone. I wonder what the executive conversations were like in the respective companies that inspired those developments…?
“Boy, that iPhone just keeps truckin’ along. What are people doing with those things?”
“Well, a lot of people seem to be addicted to their Twitter and Facebook apps, sending status updates and checking in on friends all the time.”
“If that’s the case, we can leapfrog the iPhone by pre-loading and tightly integrating a single app that combines all of the popular social networks on the standby screen of our phones!”
Sounds great on a PowerPoint slide, I’m sure, but social media services like Twitter and Facebook are constantly moving targets evolving at a rapid clip and I’m skeptical that any of these companies will be able to keep up with them. Can they really compete with the army of third-party developers out there? Social media mavens are a picky bunch with high expectations for design and usability as well as a compulsion to be at the bleeding edge of all the latest developments- just look at all the excitement brewing around the upcoming Twitter re-tweet and location APIs.
They’ll all be eagerly updating the Twitter apps on their iPhones just as the first Sense and MOTOBLUR handsets start landing on store shelves- handsets out of date before they’re even out of the box. Meanwhile, the rest of us could care less about saving one or two extra taps between the standby screen and our Twitter streams. And that iPhone is still oh-so slim and shiny…
The real question competing handset manufacturers and operators should be asking themselves is why aren’t there obsessive, fanatical developers making these types of apps for their platform? More on that in another post…
